As the stock market appears to be sputtering its way into another nosedive, perhaps it is time to take a deep, calming breath. There is no better source of deep calming breaths than the staid perspective of history. Booms and busts are as old as joint stock companies themselves, and those have been around for quite a while.
The earliest modern bust was the Dutch tulip bubble of 1637 (seriously). Fortunately for the Dutch, the damage from the tulip bubble was limited to a few rich people. To find a truly catastrophic bust or two, we must look a bit later in history, at the British South Sea Bubble and the French Mississippi Bubble, which burst together in 1720.
The trading companies involved, the South Sea Company and the Mississippi Company, were not the first joint stock companies (by which we mean any company whose ownership is divided among several individuals and transferable between individuals). The British East India Company, the Dutch East India Company, and others had already been around for a hundred years or so.
What was different about the South Sea Company and the Mississippi Company was the manner and purpose of their founding. They were not formed, like modern companies, by wealthy individuals pooling capital, or by investment bank-mediated IPOs. Instead, the South Sea Company and the Mississippi Company were vehicles for the conversion of government debt. Both the British and French governments had large amounts of public debt in circulation; these bonds were relatively illiquid (or else they would have functioned as the precursor to modern paper money). What’s more, they traded at well below their face value; in modern terms, we would say that they traded at extremely high interest rates, and that this reflected a low expectation that they would ever be paid back.
The public was given the choice between retaining, in the language of the Aughts, these toxic assets, or converting them, at face value, to ownership shares in the trading companies. The attractiveness of the shares, then was obvious.
Nonetheless, from the very beginning, the uncertain outcome of the South Sea and Mississippi enterprises should have been obvious. The French and English governments had little extant infrastructure or staff for handling trading ventures. In Britain, it was proposed that the dividends to be paid out to shareholders be funded not by actual trading ventures, but by a government tariff on South American exports.
But the prospect of access to a steady stream of unearned income was far more attractive than continuing to hold worthless government paper. It also attracted the public interest, and fueled dreams of overnight millionaires and unfunded retirement nest eggs in quite the modern vein. Since shares were transferable, and since there were many more people desiring shares than there were shares, prices shot up. In England, the government tacitly validated the higher prices by issuing new shares at those prices.
Shares traded at 2,400% in France, 1,300% in England of their original issue value. In short, speculation ran riot, millionaires were made in a day, and the geniuses who invented the schemes were lavished with public adoration. Then, word came round that the Mississippi project was encountering difficulties. In both Britain and France, the directors and economic leaders sold their shares at great profit; then, word reached the common people, and valuations collapsed. Stories of suicide and ruined families abounded. A public clamor arose that the incompetent directors of the companies, who had failed to realized the expected profits, be punished.
Does any of this sound familiar? It seems that “black swans” are as old as finance. So, looking through the objective lens of three hundred years, what can we conclude about these bubbles? (And let us piously insist that we mean to say nothing at all about recent events. No, not a thing…)
First, it is obvious in retrospect that the primary cause of the bubbles was rampant speculation unfounded on any realistic assessment of the likelihood of profits.
Second, both France and England responded with bailouts, and things seem to have worked okay. England’s bailout was in the best modern tradition: the Bank of England and the East India Company, other major financial players, bought £ 18,000,000 of the company’s stock (TARP?); the shareholders who remained were rewarded with a 33% dividend. France, lacking major financial power players like the Bank of England, started printing paper money to fund its bailout, which was effectively our modern quantitative easing, and despite causing runaway inflation, this acted as a stimulus to both agriculture and industry.
Yes, it is all “Woe, woe, bailouts, injustice!” But in Durant’s narration, the first British Prime Minister, Robert Walpole, did the right thing in taking decisive leadership and initiating a bailout to stop a destabilizing panic. The consequences of such a panic to Britain’s international status might have been ruinous, and had Walpole taken a stand on too much principle, we might snicker at his incompetence today.
Durant also praises John Law, the leader of the French system, and takes pains to note that, after the Mississippi bust, and despite the fraud of several high-ranking members of the Company, Law’s own accounting was found to be flawless. Durant goes so far as to write the following:
“The people, whose mad speculation had caused the collapse of the System, held Law responsible for all difficulties… repeated riots express the feeling of the public that it had been deceived by financial tricks, and that the upper classes had profited at the expense of the community.”
Imagine a modern politician describing our most recent crisis in such terms! History keeps secrets for no man, though. We can now clearly see that Walpole, in the twenty years succeeding the South Sea bust, was a minister of the first order. Law, with his perfect book-keeping, was shattered by the harm he had done, refused appointment to a financial post in Russia, and lived in poverty to the end of his days. Those who absconded, stole, or sold on insider information are revealed to be the animalistic slaves to greed that they were.
In the end, individuals were ruined, but nations healed. France and Britain were still in ascent; the Enlightenment and the Napoleonic Wars were yet to come.
Looking through the years, we can resent a little bit the greed that animated the buying and selling of stocks, and wonder at the eagerness with which the public greeted financial innovation it did not understand. We resent even more the greed of those who did steal and cheat, even the ones who did so behind the fig leaf of legality.
We recognize that there were two sides that permitted the evil that transpired. Our sympathy lies with the middle class, which had no choice but to pay Walpole’s taxes to fund the bailout. Perhaps it is harder to be so sympathetic today, when representative government has lain the responsibility for our leaders’ actions squarely in our own hands. It is up to us to find a Walpole that will not only enact our bailout, but find a way to pay for it too.

Posted by Catiline